New Identity of Prozorro

Ukraine's public procurement system by its fourth "birthday" is changing the brand's identity! From now on, it will better reflect the internal philosophy of Prozorro, the updated communication strategy, and the new goals facing the company today.

Why Did the Prozorro System Identity Change?

The main purpose of the rebranding was to shift the focus towards the main Prozorro public procurement system superpower, the ability to unite people: IT professionals and reformers, bidders and government customers, professionals from various electronic trading platforms and government officials. That is, all those who dream of building a modern European Ukraine and know what to do. The symbol of this ability to unite is the blue circle, which has become a key element of the new identity.

New Style of Prozorro

How Prozorro Communications Will Change

External cosmetic changes are only manifestations of the intensification of Prozorro as the main all-Ukrainian platform for dialogue between suppliers and government customers. In this capacity, the company will establish a constant exchange of experiences between users of the system, which will begin with the online conference "Effective Procurement", scheduled for August 5, 2020, and the launch of the online project "Charged to Wiсtory" with CEO Vasily Zadvorny.

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